Choose your KPIs

Choose your KPIs

Add or remove metrics to customise your KPIs on the dashboard. This won't change any settings for other users in your developer account.
All available metrics
User growth and loss
Total audience size
How many unique users worldwide have your app installed on at least one of their devices
Audience size by country
How many people have your app installed in each country or territory
Audience growth rate
How much your total audience size changed by compared to 28 days ago vs. your peers
User acquisitions
Unique user acquisitions, including your 30-day rolling average
New vs. returning user acquisitions
Unique user acquisitions split by new users and those who have installed your app before
Average new vs. returning user acquisitions
30-day rolling average unique user acquisitions split by new users and those who have installed your app before
Average new vs. returning user acquisitions by country
30-day rolling average unique new and returning user acquisitions for your top countries
New user acquisitions
Daily and 30-day rolling average new users who install your app for the first time
Audience growth drivers
User acquisitions and user-losses
Audience growth drivers (30-day rolling average)
30-day rolling average user acquisitions and user-losses
User losses
Daily and 30-day rolling average users who completely uninstalled your app
User losses by country
User losses from your top countries / regions
User losses growth rate
If your app is losing users more or less quickly than 4 weeks ago vs. peers
Device growth and loss
Total install base
How many active devices have your app installed
Install base by form factor
Your install base by form factor
Top devices
Your top devices by install base
Top form factors
Your top form factors by install base
Top versions
Your most installed app versions
New vs. returning device acquisitions
Unique device acquisitions split by new devices and those on which your app has been installed before
Average new vs. returning device acquisitions
30-day rolling average unique device acquisitions split by new devices and those on which your app has been installed before
Device growth drivers
Device acquisitions and losses
Device growth drivers (30-day rolling average)
30-day rolling average device acquisitions and losses
Updates by device
Daily and 30-day average app updates
Total installs
The cumulative total number of times your app has been installed
Uninstalls
Daily and 30-day rolling average devices lost (uninstalls and deactivations)
Uninstalls by country
Countries with the largest number of devices lost each day
Store listing performance
Store listing visitors and conversions
Visitors and conversions from your Store listing page
Store listing conversion rate vs. peers
Your store listing conversion rate compared to your peers
New vs. returning store listing visitors
New vs. returning visitors to your store listing
Engagement
DAU/MAU vs. peers
The ratio of your daily to monthly (28D) active users vs. your peers
Absolute DAU and MAU
The number of users who open your app each day, or in a rolling 28 period
Average DAU by country
The rolling average of DAU by your top countries
DAU and MAU growth rates
How your app's DAU and MAU has changed compared to 4 weeks ago vs. peers
Returning user rate
The percentage of your DAU who opened your app on at least one other day in the preceding 28-day period
Absolute returning users
The number of people who opened your app on a given day who had also opened it on at least one other day in the preceding 28-day period
All vs returning users
Your DAU, and DAU who opened your app on at least one day in the preceding 28-day period
DAU by form factor
Your most popular form factors by DAU
MAU by form factor
Your most popular form factors by MAU
Quality
Daily average rating
The average of all ratings your app receives on a given day
Crashes and ANRs
The number of crashes and ANRs that your app suffers on a given day
Crashes and ANR trends
The rolling average number of crashes and ANRs that your app suffers
Crashes by Android version
Android versions that generate the largest number of crashes in your app
Crashes by app version
Which versions of your app generate the largest number of crashes
Crashes by device
Which devices suffer the largest number of crashes
ANRs by Android version
Android versions that generate the largest number of ANRs in your app
ANRs by app version
Which versions of your app generate the largest number of ANRs
ANRs by device
Which devices suffer the largest number of ANRs
Latest release performance
The user-perceived crash rate of your latest release compared to all releases
Vitals: user-perceived ANR rate
How often a daily active user experiences a user-perceived ANR
Vitals: user-perceived crash rate
How often a daily active user experiences a user-perceived crash
Other dashboard cards
Reviews for latest release
A sample of one and two star reviews
Listing acquisitions
User acquisitions from your listing on Google Play
Listing traffic sources
How users discovered your listing on Google Play
Listing conversion rate
How successful your listing is at driving user acquisitions
Listing visitors by top countries
The countries / regions with the most visitors to your store listing
Daily ratings
Daily average rating
Reviews
Common themes from reviews
Latest PLR issues
The total number of issues found in your most recent Pre-launch reports
Total PLR issues
The total number of issues found in your most recent Pre-launch reports
Download and update size
The compressed size of your most recent release downloaded
Modules statistics
The number of active devices with your modules installed
Data delivered
The amount of data served for app installs and updates
Selected KPIs
Store listing visitors and conversions
Store listing visitors and Store listing acquisitions
Store listing conversion rate vs. peers
Store listing conversion rate vs. peer group
New vs. returning store listing visitors
New store listing visitors and Returning store listing visitors